FAQs | Performance Racing Industry (2024)

General

If you have any questions or need help with your registrations please contact Customer Service at 224-563-3199, or via e-mail at pri@csreg.zohodesk.com.

The 2024 PRI Trade Show will be held Thursday, Friday, and Saturday, December 12 - 14, 2024, in the Indiana Convention Center in Indianapolis, Indiana.

Indiana Convention Center & Lucas Oil Stadium Hours

Thursday, December 12...........9:00 am – 5:00 pm
Friday, December 13................9:00 am – 5:00 pm
Saturday, December 14...........9:00 am – 4:00 pm

The PRI Trade Show is for qualified PRI Members only.

The PRI Show is for qualified Industry Professionals. You must be a PRI Member to attend the Show and Membership fees start as low as $40 USD annually. There is a $500 fee for non-exhibiting manufacturers.

Yes.

REGISTRATION HOURS

  • Monday, December 9 - 8:00 am – 5:00 pm (Exhibitor Only)
  • Wednesday, December 10 - 8:00 am – 5:00 pm (Exhibitor Only)
  • Wednesday, December 11 - 8:00 am – 5:00 pm
  • Thursday, December 12 - 8:00 am – 5:00 pm
  • Friday, December 13 - 8:00 am – 5:00 pm
  • Saturday, December 14 - 8:00 am – 3:00 pm

1,100 exhibiting companies in 3,300 booths. PRI is attended by thousands of racing professionals from 72 countries. Buyers will appreciate the ease with which they can shop the PRI Trade Show. Plan to spend all three days.

PRI Show is proud to partner with Visit Indy housing to provide an upscale to affordable hotel package to accommodate all exhibitor and attendee needs. Airport and Plainfield area hotels offer PRI complimentary show shuttle service, free airport courtesy airport shuttle and free guest parking. Hotel reservations can made online at performanceracing.com/tradeshow/ or directly with Visit Indy Housing via: email prihousing@visitindy.com, 317-262-8191 (Monday–Friday 8:30 a.m. – 5 p.m. ET) or fax 317-262-8270.

Indy Scooter Rental
https://indyscooterrental.com/event-rentals/pri-show-mobility-scooter-rental/
317-855-3158
• FREE Delivery to your Downtown Hotel
• Onsite at PRI Show
• No Deposit

Please Note: PRI is not affiliated with companies listed above nor takes any responsibility of these electric scooters.

Please notify Trade Show Management, security, or dial 911.

Reservation cancellations and guest room updates are due by OCTOBER 20, 2024. A $50 cancellation fee will be charged for each reservation cancelled in its entirety after this date. Hotels have a 72-hour cancellation policy. Failure to cancel a reservation by 3:00 p.m. EST 72-hours prior to guest's arrival date will also result in the hotel charging a one-night non-refundable guest room charge plus applicable taxes posted to the credit card on file for guest room.

Exhibitors

Please see here.

Yes. Exhibiting companies should take advantage of every marketing and promotion opportunity by reserving their exhibit space early. For more information contact your PRI sales representative at 949-499-5413.

Send smaller packages via UPS, FedEx, etc., to your hotel and not the Convention Center. This will eliminate extra drayage and delivery costs from the decorator, though you may incur charges from the hotel.

An exhibitor may utilize rolling carts and casters, hand dollies and push carts to reduce forklift costs from the decorator.

Reservation cancellations and guest room updates are due by OCTOBER 20, 2024. A $50 cancellation fee will be charged for each reservation cancelled in its entirety after this date. Hotels have a 72-hour cancellation policy. Failure to cancel a reservation by 3:00 p.m. EST 72-hours prior to guest's arrival date will also result in the hotel charging a one-night non-refundable guest room charge plus applicable taxes posted to the credit card on file for guest room.

Take advantage of the pre-Show savings when you order early.

Please complete the online form here.

Several esteemed trade and consumer media attend the PRI Trade Show every day. Exhibitors may bring copies of press releases and media kits for display in the Media Center.

The PRI Show ends on Saturday at 4:00 p.m. Any exhibitor that begins breaking down their booth prior to 4:00 p.m. will impose a penalty by PRI Management.

Thursday – 7:00 am (unless cleared by PRI Show Management)
Friday – 8:00 am
Saturday – 8:00 am

There is a Business Center located in the Green Hall near the Media Center. All shipment types are available, including FedEx, UPS, etc.

For additional information or questions about online registration, please contact us at 949-499-5413 or tradeshow@performanceracing.com.

FAQs | Performance Racing Industry (2024)

FAQs

How much is a booth at PRI? ›

What does exhibit space cost? Booth fees are $1800 for one 10' x 10' booth, and $1700 per booth if you purchase two or more. The PRI Trade Show is listed in the top 100 domestic trade shows in size and number of attendees, yet our booth rates are among the most affordable in this group. Buy a booth.

Can anyone attend the PRI show? ›

The PRI Trade Show is for qualified PRI Members only.

How many people go to the PRI show? ›

Show. The world's largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis.

How to get a booth at PRI? ›

Buy a Booth

Exhibit space is sold on a first-come, first-served basis. To exhibit, purchase your booth space using PRl's online form. Your preferences for booth location can be noted as you work through the form. A deposit will be required to complete the reservation process.

How much does a 20x20 booth cost? ›

So now you are up to $20,000 in expenses for a 20x20 space. On average, a 20x20 rental exhibit can cost between $18,000 and $30,000, which includes all major expenses such as shipping. If we use an average of $25,000, the total comes to $45,000 in your trade show budget for one show.

How much does it cost to create a booth? ›

The typical industry cost of a custom trade show booth manufacturer is somewhere between $100 and $150 in square feet. The size of your trade show booth affects the additional costs. It costs more to transport a larger booth than if the booth was smaller in size.

Where is the 2024 PRI show? ›

The PRI Show—December 12–14 in downtown Indianapolis—is the racing industry's No. 1 source for new race products, services, machinery, simulation & testing technologies, and trailer exhibits.

How many days is PRI? ›

Called “the world's largest gathering of motorsports professionals,” the PRI Trade Show brings together 1,000 exhibiting companies with nearly 70,000 attendees from all 50 states and some 70 countries. Every December, the three-day show takes place in the heart of the racing industry in Indianapolis.

What does PRI show stand for? ›

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more.

How many vendors are at PRI? ›

The world's largest gathering of motorsports professionals, the PRI Trade Show brings together 1,100 exhibiting companies with 70,000 attendees from all 50 states and 70 countries.

What is the PRI car event? ›

The Performance Racing Industry (PRI) has served the motorsports industry's key source of trends, merchandising ideas, new products, business strategies and more since 1986. PRI hosts the annual event/tradeshow/demonstrations and publishes a monthly magazine for motorsports industry members all over the world.

How do you attract attendees to a booth? ›

Here are 9 ways to attract visitors to your booth.
  1. Dress like a team.
  2. A picture is worth a thousand words, a video is worth a million.
  3. Invest in a great exhibition stand.
  4. The way to a prospect's heart is through his stomach.
  5. Guerilla marketing tactics.
  6. Mascots.
  7. Do better giveaways.
  8. Location, location, location.

How do I get customers to my booth? ›

Best Strategies On How To Attract Customers At A Trade Show
  1. Booth Design and Messaging.
  2. Targeted Outreach. On-show Strategies.
  3. First Impression Matters.
  4. Interactive Engagement.
  5. Offer Tangible Value. Follow-up Strategies.
  6. Capture Leads Effectively.
  7. Post-show Communication.
Apr 24, 2024

How much is a booth at Magic trade show? ›

What is the cost to attend the show? For verified retailers, registration is free to attend all shows taking place at the LVCC. For non-retailing business categories, a fee of $750 - $3,500 may apply.

What is a 10x20 booth? ›

A 10×20 trade show booth makes it easier to host demos and have space for attendees to walk in and experience the display. Meeting spaces for networking are also a possibility with a 10 x 20 booth, without the intense competition that surrounds securing a 20 x 20 exhibit space.

What is a booth at a trade show? ›

trade show booth/display/exhibit Larger organizations often have a portable trade show booth that allows them to display large pictures and signs to attract attention. (Definition of trade show from the Cambridge Business English Dictionary © Cambridge University Press)

What is the size of a basic booth? ›

The most common dimensions include 10×10, 10×20, and 20×20 sizes. 10×10 Booths: Also known as standard booths, these are commonly used by small to medium-sized businesses. 10×20 Booths: These booths are double the size of a standard booth. They offer more space for display and customer interaction.

References

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